让客户秒回的WhatsApp开场话术

很多时候外贸朋友可能在开场的时候就遇到的困难，发了消息没回复，下面分享一些常用的开场思路和话术，可以参考一下。

让客户秒回的WhatsApp开场话术

避坑思路：

1.少用dear或friend

很多外贸朋友喜欢用dear或friend跟国外客户打招呼，但是其实这个称呼很多都是机器人用的比较多

直接用名字 + 身份前缀

Hi Mr. Smith/Hello Anna(简洁自然，显专属感)

2.少用 How are you

虽然这些都是礼貌性的话术，但是就是太常见了，所以我们就尽量别用，除非跟客户关系有一定的进步之后用回比较合适一些。

新客户场景:破冰核心是"价值前置"，不是礼貌闲聊

3.不要一上去就推销产品

你一上去就推销打广告推广产品，客户感觉不好之外，还很容易被举报导致封号。所以我们用比较容易吸引客户的方法去介绍会好一些。

禁忌:Hi, we are XX factory, our products are cheap...

销冠逻辑:先建立"非推销"人设，再创造沟通支点(如市场洞察产品推荐)

破冰话术：

1.用客户母语/文化符号打造"自己人"形象

 当地语言问候 + 地域化自我介绍 + 价值钩子

例(墨西哥客户):Hola Juan! Soy Lily de China XXTrading. He o i do que México DF tiene los mejores tacos almundo! Estamos especializados en ropa deportiva para elmercado latinoamericano, ite interesa conocer los productosmás vendidos en Chile/Perú últimamente?

2.先证明“我懂你的市场"，再推荐产品

市场洞察赞美 + 过往经验背书 + 精准推荐

例(美国客户):Hi Mike! Noticed you're based in LA-love that your city leads the US fashion e-commerce trend!We've supplied 30+ LA brands with sustainable packaging solutions, and this year's hot item is biodegradable mailers.Want to see how your competitors are using them to reduce shipping costs?

3.用"利他信息"替代推销，常见 3 种切入角度

产品问题诊断

例(社媒客户):"Hi Sarah! Saw your Instagram post about phone cases -have you encountered issues with UV fading inFlorida's sun? We have a new coating that boosts 50% faderesistance. Want a free sample report?"

行业情报分享

例:"Hi David! Just saw EU announced new RoHS 3.0 regulations for electronics -if you're sourcing cables, we can provide compliant certificates and cost-saving alternatives. Need details?"

资源对接

例:"Hi Alex! l heard that your business is expanding to Australia, congratulations! We have a reliable local logistics partner with a warehouse in Sydney that offers a 3-day delivery service, which can significantly improve your supply chainefficiency and reduce delivery time for local customers. Wouldyou like me to make an introduction?'